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Over-redemption insurance
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Over-redemption insurance : ウィキペディア英語版
Over-redemption insurance

Over-redemption Insurance (also sometimes called Over-redemption Coverage) is a type of insurance that is purchased by businesses to protect themselves financially in the event that a promotion ends up becoming more successful than was originally anticipated and/or budgeted for. Over-redemption insurance is commonly used by retailers, advertising agencies and brand managers to reduce the financial risk of a running a marketing or sales promotion.
== How Over-redemption Insurance works ==
Since it is difficult to predict how successful a company's promotion will end up becoming, unexpected costs can easily accumulate if both the cost and success of the promotion are underestimated. With over-redemption insurance, if a company goes over the promotional budget they had originally planned for, the financial risk of those increased costs gets transferred to the insurer, thus protecting the company's budget.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Over-redemption insurance」の詳細全文を読む



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